Innovating for Impact: Leading Product Development with an Impact and ESG Lens

By Jonty Rawlins, Executive Director - Sustainability | Platcorp Group

There's a phrase I find myself pushing back on fairly often: "doing well by doing good." It sounds right, but it lets institutions off the hook too easily, as if impact is a reward for financial success rather than a precondition for it. At Platcorp, we see things differently. ESG and impact are not the goodwill appendix at the back of our annual report. They are built into how we design products, price risk, and make lending decisions from the outset.

That shift from CSR as charity to ESG as strategy is happening across the African financial sector and not a moment too soon.

The Landscape Is Changing

Africa's climate finance needs are estimated at $2.5–$2.8 trillion by 2030, yet capital flows still fall far short. The institutions that will close that gap are the ones moving beyond sustainability as a "department" to sustainability as a "discipline," embedding climate and social considerations into their core credit models. 

We are also seeing meaningful moves regionally; RMB's first social bond issuance for female-owned businesses — raising 2.5 billion rand — signals that gender-lens investing is graduating from aspiration into a bankable product category. KCB Foundation's 2Jiajiri programme has supported around 37,000 businesses through vocational training and access to finance, creating almost 61,000 jobs. These aren't fringe initiatives; they are evidence that well-designed inclusive finance generates real economic activity.

What This Looks Like in Practice

We operate across Kenya, Uganda, Tanzania, Zambia, and South Africa, serving over 350,000 active borrowers — 49% in rural areas; 54% of our MSME clients are women; and our average loan size is around $385. That context shapes everything about how we build products.

Our agricultural finance portfolio is a case in point. We now reach over 54,000 smallholder farming clients, and for every agri loan we originate, we require participation in agronomist-led training on climate-smart farming. This is not philanthropy, it's risk management. A farmer who understands drought-resilient crop varieties and soil management is a better credit risk. Climate resilience and portfolio quality move together.

The same logic applies to our clean energy lending. Solar, biogas, and water tank loans reduce household energy and water costs, thereby directly increasing the disposable income available for repayment. When we finance a household solar system, we simultaneously reduce climate vulnerability and build a more resilient borrower. The impact and the commercial logic are the same decision.

Measuring What Matters

It's not enough to count loans; we have to track whether borrowers are genuinely better off. We are rolling out the Poverty Probability Index (PPI) across our loan origination process, giving us a household-level poverty score at origination and at loan maturity. This lets us ask the honest question: Did this lending move someone forward?

We have measured operational Scope 1 and 2 emissions since 2020, with a Net Zero 2040 target and a commitment to report Scope 3 financed emissions for the first time in 2026. For a microfinance institution, financed emissions are where the real climate story lies, and we intend to tell it with data.

The Access to Capital Argument

There is also a straightforward commercial case. Institutions that build credible ESG infrastructure attract institutional capital from partners who need confidence that their money is deployed responsibly. Our partnerships with IFC, Swedfund, Symbiotics and Enabling Qapital are the direct result of building that credibility systematically, not claiming impact, but demonstrating it.

ESG, when done well, is not a constraint on growth. When you properly finance farmers, train them, screen for climate risk, and track outcomes, you get lower defaults, stronger client relationships, and a portfolio built to withstand shocks. When inclusion is your core proposition rather than an afterthought, you access markets others have written off and build something durable. That is the innovation we are committed to at Platcorp: impact-led product development that makes the business stronger while genuinely changing lives.